Bob Jones & Associates, Inc. is a U.S. based recruiting firm. Our client has grown to be the national leader in the automotive aftermarket with sales in automotive & industrial paint products. The combined experience of their members enables them to provide products and services needed to grow small manufacturing, automotive and repair body shops nationwide.

Currently, our client is looking to hire an Marketing Analyst working in Indianapolis, Indiana this position can be considered for hybrid or remote depending on candidate situation as an Analyst for this prestigious company some of your duties and responsibilities will be:

The Market Intelligence Analyst aids in the development of the go-to-market strategy using market intelligence gathering, interpretation, and reporting. This role uses objective analysis of external market data, competitor analysis, customer insights, and internal reporting to derive actionable business recommendations. The Analyst will conduct complex analysis of growth opportunities across product categories. Additionally, this position will work collaboratively with our field team to identify product conversion opportunity, track promotional activity, and support growth initiatives. The Market Intelligence Analyst will also conduct and analyze competitive market intelligence across the industry. This role will work closely and collaboratively with the Marketing, Finance, IT, Operations, and Supply Chain teams.

CORE RESPONSIBILITIES:

Create and maintain metrics reports on marketing and sales activities
Create market size and growth models for core business segments; identify and prioritize segments for growth opportunities
Assist with strategic marketing, product, and sales initiatives by gathering relevant market and competitor information, developing detailed models and working with key stakeholders to develop business recommendations
Conduct research, analysis, and regular reporting of market, industry, economic, channel and competitive data
Proactively mine and analyze data sources to develop hypotheses and identify insights that increase stakeholder understanding
Analyze market trends and incorporate findings into presentations and reports
Develop reporting dashboards to deliver data and insights to marketing and sales leaders
Utilize various internal and external data sources to identify key trends and implications for the organization
Cross-functional collaboration with Sales & Operations leadership and all support functions to develop effective promotion strategies and communicate results
Provide competitive market intelligence analytics and insights on a regular basis
Monitor and report on activity across all digital platforms
Aid in the development of corporate marketing strategies to increase customer engagement by performing campaign response analysis across all digital platforms
Identify trends and insights across relevant industry groups
Create, manage and report on weekly and monthly digital content engagement
Monitor and report on digital campaigns across all digital platforms
Manage technical aspects of key marketing systems
Participate in the management of product management on client's website in conjunction with the Marketing Assistant
Assist in list management and engagement tracking in MailChimp email platform
Evaluate new technologies and application to improve and optimize marketing team performance and act as Project Manager for all future application implementations

QUALIFICATIONS

Experience & Competencies:

Requires a bachelor’s degree in business, marketing, informatics, or related field; MBA in Marketing or M.S. in Informatics preferred
Must have a minimum of 3-5 years’ experience in competitive intelligence or marketing analytics
Efficient project management skills, ability to manage multiple tasks concurrently
Excellent analytical skills with ability to present ideas, conclusions, and recommendations with clarity to diverse audiences
Deep understanding of data-driven marketing; thorough understanding of marketing KPIs
Desire to work in a fast-paced, dynamic environment centered on open communication and collaboration
Solid understanding of marketing principles and awareness of social media strategies
Strong computer skills, advanced experience in Excel, Power BI, Data Warehouse, email marketing software and HTML a plus

This is an excellent opportunity to work for a leader in its industry. This is a full-time opportunity. With full benefits. Compensation commensurate with experience plus bonus. Please submit most recent resume for quick and confidential consideration.